Process Guide
Selling your home: the process, step by step
From pricing to closing, here's what actually happens when you sell — and where sellers most often leave money on the table.
The process, start to finish
- Get a realistic valuation first. A comparative market analysis (CMA) based on recent, comparable sales — not an automated online estimate — is the right starting point for pricing.
- Decide what's worth fixing before listing. Not every repair pays for itself. A quick walkthrough with an agent can flag which fixes actually move the sale price and which don't.
- Prepare your disclosures early. California sellers are required to complete a Transfer Disclosure Statement and Natural Hazard Disclosure report — starting these early avoids last-minute delays once you're in escrow.
- Price strategically, not emotionally. In competitive markets, pricing slightly under comparable sales can generate multiple offers that push the final price above asking; pricing too high can leave a listing sitting and losing momentum.
- List and show. Professional photos and a clean, decluttered space consistently outperform DIY listings, even in a strong market.
- Negotiate offers. Price isn't the only variable — contingencies, closing timeline, and buyer financing strength all factor into which offer is actually the strongest.
- Escrow and closing. Appraisal, buyer inspections, and any negotiated repairs happen here before funds and title transfer.
Costs to plan for as a seller
- Agent commissions (negotiated as part of your listing agreement)
- Any repairs or staging costs you choose to take on before listing
- Title and escrow fees, typically split by local custom between buyer and seller
- County transfer tax, and city transfer tax in some jurisdictions
Thinking about selling in the next few months?
Conrad can walk your property and give you a realistic read on pricing and timing before you commit to anything.
Common Questions
FAQ
How do I find out what my home is worth?
A comparative market analysis (CMA) from a local agent, based on recent comparable sales in your specific neighborhood, is more accurate than an automated online estimate.
What disclosures does California require when selling?
Sellers are generally required to complete a Transfer Disclosure Statement and a Natural Hazard Disclosure report, among other required forms, before closing.
Should I price my home low to attract multiple offers?
It can work well in competitive markets, since strong buyer interest can push the final sale price above asking — but it's a strategy worth discussing with your agent based on current conditions in your specific neighborhood.
Talk through your next move
Buying, selling, or just want to know what your home is worth right now — a short call is the fastest way to get a straight answer.
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